The modern practice of barter is as far removed from its ancient counterpart as the global electronic marketplace is from a medieval market fair.
As practiced by today's sophisticated traders, barter is no longer merely a medium of exchange, but has become a tool for solving business problems and a strategy for strengthening the corporate bottom line.
Barter's traditional shortcoming has been its requirement for an exact match of buyer and seller, and an overlapping window of time.
But these limitations have been overcome by the emergence of barter professionals like Equitrade International, Inc., which specializes in providing a liquid barter market and facilitating one way trades. Equitrade makes it possible for companies to gain all of the advantages of barter with none of the fuss.